About Us

Our Mission

The International Window Film Association (IWFA) is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the window film industry by providing research, influencing policy and promoting awareness of window film. The mission of the IWFA is to provide value-added services to our membership, to help sustain and grow our members' businesses, and to partner with our manufacturers and other members to increase consumer awareness and demand for all types of professionally-installed window film products.

For several decades the IWFA has been the third-party industry source for accurate technical information on window film products and its uses. The IWFA educates industry influencers and consumers on the energy savings, protection against broken glass and UV properties of window film and delivers standardized training and educational materials and seminars to industry members, building and energy organizations and the public. IWFA supports the growth of the window film industry by educating policymakers involved in the creation and enforcement of building codes, auto tint laws, legislation and financial incentives at the national and local level. The organization builds alliances with trade associations, utilities and government agencies to advance dealers and distributors businesses and provide greater value to their customers.