"My View" | Official Blog of the International Window Film Association

Author: My View | Official IWFA Blog By Darrell Smith Created: 11/7/2013
This is the official blog of the IWFA. Written by Darrell Smith, the Executive Director of the IWFA. With over 35 years of experience in the window film industry, Darrell provides comments and insights on the current state and future opportunities within the window film community.

Get ready for April 30, 2015: National Window Film Day!

By darrell@iwfa.com on 3/5/2015

You know something is important when we have a national day to recognize it on the calendar! The big day is coming so be sureto put this on your books and stay tuned to get smarter than ever about thehome improvement you will not want to mi ...

Love Your Home Like Never Before this Valentine’s Day; with Window Film

By darrell@iwfa.com on 2/11/2015

Pick up your favorite box of chocolates or a bouquet of fresh flowers, and along with a sweet card, tuck in our consumer booklets on energy savings and health benefits of window film (they can be downloaded free from our website). Let your ...

Make Your Home The Best It Has Ever Been in 2015

By darrell@iwfa.com on 1/15/2015

We all have New Year’s resolutions and it's a great feeling to make plans that will improve our health, our homes and our lifestyles. Making a resolution is a great way to kick off the year with the hope that the year ahead will be even better than the last. When it comes to our homes, resolutions for home improvement don’t have to be expensive to make a great impact. Just like committing to an exercise regimen, resolutions and goals need to be realistic and achievable. Installation of professionally installed window film for 2015 is a great idea for a variety of reasons. It is a cost-effective enhancement that helps you live better by protecting your family’s skin (not to mention your furniture, rugs and art) from UV damage, making the building envelope more energy efficient, and more comfortable too. The IWFA is dedicated to helping home owners understand how professionally installed window film can help make their home environment more comfortable, safer, more energy efficient and h ...

It's the Season for Giving Thanks and Enjoying Friends & Family At Home; Make the Most of it with Window Film

By darrell@iwfa.com on 11/11/2014

This year has been a busy and fulfilling one for the IWFA and the industry as a whole. We are tremendously thankful for the rewards of hard work. We hope you feel the same as we look towards Thanksgiving and the coming holiday season.

Lesson to Learn: Don’t let things get ‘scary’ this Halloween! Professionally installed window film is the protection you need

By darrell@iwfa.com on 10/23/2014

This is a fun time of year! Kids are thinking about costumes and spooky pranks to celebrate the season of autumn and Halloween to kick things off! When you really think about it though – things can get scary if you don’t keep your family protected at home. Window film is a great way to ensure things don’t actually get creepy this season, and all year round. Here are a few things to think about.

Lesson to Learn: Window Film Gets an "A” This Back-to-School Season

By darrell@iwfa.com on 9/10/2014

After a summer break peppered with beach days, road-trips and vacations, back-to-school season often means getting back to well planned routines for everyone in the family. It’s also a popular time to think about home improvement.

Be Smart About Protecting Skin from UV Damage, Indoors!

By darrell@iwfa.com on 8/7/2014

In the height of what some may think of as” sun worshipping season” the IWFA is thinking not only about the long, sunny days of late summer – but also about the health and well-being of consumers that may be getting too much UV exposure without even realizing it while they’re indoors.

Have a More Relaxing Summer, with Window Film on Your Side

By darrell@iwfa.com on 7/7/2014

For many of us, the dog days of summer are a time to relax and enjoy time with family and friends. From hosting barbecues in the back yard at home to taking adventurous road-trips to a fun destination to unwind and have fun – this time of year is when you shouldn’t have any extra worries.

Welcome to Summertime and the Wonders of Today’s Advanced Window Film!

By darrell@iwfa.com on 6/5/2014

At last, summer weather is here! Its getting hot, hot, hot and its time to get in touch with an accredited window film dealer in your area if you want to spend less money on cooling costs than you did last year.

Celebrate National Window Film Day All Year, and Get Ready to Save Energy, Cut Costs and Enjoy Your Home More Completely

By darrell@iwfa.com on 5/14/2014

April showers bring May flowers and we’re thrilled to welcome the spring season with a bang in the window film industry. First of all I want to personally thank consumers, our industry professionals and elected officials that have recently gone above-and-beyond in publicly acknowledging and recognizing the powerful benefits that professionally installed window film delivers.