"My View" | Official Blog of the International Window Film Association

Author: My View | Official IWFA Blog By Darrell Smith Created: 11/7/2013
This is the official blog of the IWFA. Written by Darrell Smith, the Executive Director of the IWFA. With over 35 years of experience in the window film industry, Darrell provides comments and insights on the current state and future opportunities within the window film community.

Welcome to Summertime and the Wonders of Today’s Advanced Window Film!

By darrell@iwfa.com on 6/5/2014

At last, summer weather is here! Its getting hot, hot, hot and its time to get in touch with an accredited window film dealer in your area if you want to spend less money on cooling costs than you did last year.

Celebrate National Window Film Day All Year, and Get Ready to Save Energy, Cut Costs and Enjoy Your Home More Completely

By darrell@iwfa.com on 5/14/2014

April showers bring May flowers and we’re thrilled to welcome the spring season with a bang in the window film industry. First of all I want to personally thank consumers, our industry professionals and elected officials that have recently gone above-and-beyond in publicly acknowledging and recognizing the powerful benefits that professionally installed window film delivers.

Get Ready for Earth Day with Window Film: A Green Solution With Something for Everyone

By darrell@iwfa.com on 4/1/2014

About a week ahead of National Window Film Day is Earth Day - April 22nd and we want to help homeowners from coast-to-coast celebrate it in style too. What many people don’t realize is that not only does window film make a home’s windows look fantastic – but it also ensures that your home is more energy efficient and greener in many ways!

Spring Ahead with Knowledge and Savings this Season

By darrell@iwfa.com on 3/3/2014
The more you know, the better your decisions are – and in some cases, the more you can save! This is the case with window film and this spring season the IWFA is committed to doing everything possible to support consumers in getting smarter than ever about this great home improvement.

Accredited Window Film Professionals Have Expertise & Knowledge Every Consumer Should Know. Call An Accredited Dealer Today!

By darrell@iwfa.com on 2/4/2014

Consumers deserve to connect with a true expert for advice and informed guidance before embarking on any important improvement or investment in their home.  Because of this, the IWFA has established programs to ensure window film professionals are at the top of their game. We hold events every year that include competitions, seminars and accreditation opportunities, and are dedicated to supporting installers and dealers with the latest, most relevant data and guidance to serve consumers.

Start the New Year with a Clear Perspective on Window Film!

By darrell@iwfa.com on 1/15/2014

Happy 2014! The IWFA is excited about the New Year upon us. We have so much to build on, thanks to the great work of our team in 2013. We’re proud to be part of an industry on the move and confident this will be our biggest, best year yet.

Make a Big Improvement in 2014 and Experience Ongoing Returns, With Window Film

By darrell@iwfa.com on 12/31/2013

2014 is right around the corner. It's a time of year to reflect on the past and take a fresh look at what’s ahead – what’s working, what’s not, and how to improve where you can. The IWFA is here for consumers that want to consider how to make a cost-effective improvement on their home that will deliver a return on investment in spades.

What am I thankful for? Window film, and the advancements this industry has enjoyed over the years!

By darrell@iwfa.com on 11/22/2013
The holiday season seems to come more quickly every year. This prompts us to reflect on what we’re most grateful for, and to look ahead towards a new year right around the corner. As I think about the industry I’ve been immersed in for the last 35 years of my life, I’m amazed at how much innovation and advancement has taken place. Window film has changed tremendously with major innovations in materials, application, technology and more. This is a fast-moving industry and I am truly thankful to be part of it and to share it with readers here at “The View”.

Introducing the "My View" blog.

By darrell@iwfa.com on 11/7/2013

Photo of Darrell Smith - Executive Director of the International Window Film Association

I am excited to ‘meet you’ through our new blog called ‘My View’!
-Why did we select this title?

It has been a privilege to be part of the window film industry for over 35 years, and, as a result of this background, I have seen the many advances in window film as a product. I also have a ‘bias’ on the tremendous value that window film offers – with good reason of course for that view. And finally, anytime I look out a window, knowing that window film brings many benefits, even protecting my eyes and skin from sun damage, enhances my view.

Darrell Smith
International Window Film Association