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Monday, February 02, 2015

A Date With Your Skin For Valentine’s Day

The IWFA and a Leading Dermatologist Campaign To Build Awareness of The Harmful Impact of Indoor Sunlight

According to The New England Journal of Medicine and Clinical Interventions In Aging, there is strong evidence that office workers, commuters and residents who are regularly exposed to indoor sunlight may face health concerns, such as skin cancer, from the cumulative effects of indoor sun exposure. Exposure to the sun’s UV rays may lead to wrinkles, skin roughness and loose or sagging skin.

“Indoors or out, the sun’s harmful UV rays damage unprotected skin,” said Dr. Howard S. Goldberg, of the Cosmetic Dermatology & Aesthetic Laser Center in Swampscott, MA. “The damage is cumulative, adding up over time, this is why people need to limit their exposure to these rays. Window film is a smart way to reduce the sun’s damaging rays,” he added. Dr. Goldberg is , a holder of a certificate of Special Competence in Dermatology and Pathology and a clinical instructor in Dermatology at Tufts University School of Medicine.

“As we spend more time indoors and in cars exposed to natural sunshine, we open ourselves up to skin damage. Valentine’s Day offers an opportunity to show a little love for your skin, by learning more about how the sun can damage your skin indoors,” said Darrell Smith, executive director of the IWFA.

To make people more aware of this danger, the IWFA is offering a free eight-page consumer booklet on the harmful effects of indoor sun exposure and how to reduce one’s exposure to it. The booklet can be found at: http://www.iwfa.com/consumer/Literature.aspx

Few people realize the sun’s deeply penetrating UV rays pass freely through unprotected windows and onto the next surface, whether it’s furniture, a floor or skin. To protect skin indoors, professionally installed window film can block up to 99% of harmful UV rays.

About the International Window Film Association

The International Window Film Association (IWFA) is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the industry by providing research, influencing policy and promoting awareness of window film. The organization builds alliances with trade associations, utilities and government agencies to advance dealers’ and distributors’ businesses and provide value to their customers. Join the IWFA on Facebook, follow on us Twitter and subscribe to our Youtube channel!

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