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Monday, June 27, 2016

Study Shows Need to Protect Eyes and Skin from Sun Damage While Driving

Professionally installed window film blocks up to 99 percent of cataract and cancer-causing UV rays

Washington, DC - June 27, 2016 – A new study recently published in JAMA Ophthalmology and attributed to Dr. Brian Boxer Wachler proves the need for aftermarket sun protection, such as professionally installed window film, in automotive side-windows. The research notes that while factory-installed automotive windshields may block up to 96 percent of UV-A rays from entering the vehicle, side-windows may block as little as 44 percent. The study also links these findings to increased rates of cataract in left eyes and left-sided facial skin cancer.

“The recent study conducted by Dr. Boxer Wachler reaffirms what the International Window Film Association (IWFA) has known for years,” said Darrell Smith,  Executive Director of the IWFA. “53 percent of skin cancers occur on the left side of the body – with an even greater risk to those who drive professionally. Consumers should take preventative actions like professionally installed window film to protect themselves from harmful exposure to the sun through glass.”

The Problem:
The study claims that the level of side-window UV-A protection is lower and highly variable, especially in contrast to the protection provided by windshields. This demonstrates an ongoing danger to the left side of the face and body. Dr. Wachler explains this “may in part explain the reported increased rates of cataract in left eyes and left-sided facial skin cancer.” While the report urges automakers to consider increasing sun protection in side-windows, little instruction is given in terms of how consumers can better protect themselves in existing vehicles.

The Solution:
Professionally installed window film may block up to 99 percent of UV rays from entering a vehicle. Window film treatments can also be customized to an individual’s personal taste or style. Regardless of clarity, color or degree of shading, the protective qualities of window film remain. In fact, The Skin Cancer Foundation recommends professionally installed window film as part of a comprehensive skin care program.

Other benefits of automotive window film include energy efficiency, reduction of fading and cracking of upholstery and other interior materials, and the ability to hold many glass fragments together in the event of a collision or accident.

To learn more about professionally installed window film, visit www.iwfa.com,and to find a local installer in your area, visit the IWFA dealer locator here.

About the International Window Film Association
The International Window Film Association (IWFA) (
/www.iwfa.com) is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the window film industry though the use of education, research, advocacy and consumer awareness.  The organization builds alliances with trade associations, utilities and government agencies to advance dealers’ and distributors’ businesses and provide value to their customers.

Contact:
Kevin Jordan
Warner Communications
Kevin@warnerpr.com
617-935-1930

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