Monday, September 27, 2021
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Low Winter Sun Is An Unseen Danger

Washington, D.C. - September 27, 2021 – The sun's low angle and path of travel in fall and winter may present an unseen danger for people unprotected from its harmful UV rays, leading to possible skin cancer, eye damage and vehicle accidents from blinding glare, according to The International Window Film Association (IWFA).  The main unseen danger is skin cancer. The sun's UV radi­a­tion is a lead­ing fac­tor in the devel­op­ment of skin can­cers and the face, head and neck tend to remain exposed in winter months, where most skin can­cers occur. UV rays are ever present and up to 80 percent of the sun’s rays can pene­trate clouds. (Click on headline to view full story)


Making School Children Safer From Unseen Dangers

Washington, D.C. - August 31, 2021 – As children go back to school, two unseen dangers may confront them as they return, the first is inadequately secured windows and doors, and the second is doors and windows with wire glass, according to The International Window Film Association (IWFA).

Click on headline to read full article.

Want To Save On Your AC Bill and Still Be Cool?

By Darrell Smith

For most people in North America, the summer of 2021 has been a hot one. In some regions, long standing heat records have been broken.
In looking at the chart created by the U.S. Energy Information Administration displayed here, we can see a steady upward progression of demand for electricity in just a matter of days! On the left side of the chart the lowest curve of the black line (total generation) is about 400,000 megawatts, and in just one week later, August 12, the line is hitting about 600,000 megawatts. That's a 50 percent jump in one week!

If electricity demand keeps trending like this, it appears certain that utility companies may not be able to meet the demand. Nationwide about 87 percent of homes have air conditioning. If utilities cannot meet the demand they have to arrange for reduced output, sometimes called 'brownouts'. This is when at certain periods in the day there is a purposeful restriction in voltage coming into a home, so lights may be dimmer and the AC system may take longer to cool. Or worse yet, electricity is turned off for a short time.

(Please click on headline to read entire article.)

Window Film May "Smarten Your Ride©" and Protect Your Skin and Eyes From The Sun

Washington, D.C. - June 30, 2021 – The many levels of technology that go into the production and professional installation of automotive window films may "Smarten Your Ride©", as ordinary automotive glass, whether on a SUV, truck or car offers a vehicle's occupants little protection from the sun's harmful ultra-violet (UV) rays, according to the International Window Film Association. While many vehicles today have dyed or dark glass, most leave the occupants exposed to the sun's penetrating UV rays, which pass right through ordinary unprotected glass and the result may lead to skin cancer, cataracts, interior heat build-up and glare. (Click on headline to view full story)

Ask Me About An Ever Growing Commitment To Professionalism

I recently returned from a global conference focused on window film PPP; no, in this case not Paycheck Protection Programs, but Products, Plans and People. What a change from just a few months ago!

This conference was an in-person, walk the show floor, meet people, exchange ideas, learn new things and get insights to the future of the industry. It was certainly refreshing and comforting at the same time.

(Click on the headlline to read the full article)

The Industry's Largest International Association For Window Film Partners With Window Tint School To Tackle The Need For Qualified Window Film Professionals

Washington, D.C. - June 8, 2021 –With an ever-growing demand for the professional installation of all types of window film products for architectural and automotive applications, The International Window Film Association (IWFA) is addressing the need for qualified window film installers by partnering with Window Tint School, based in Jacksonville, Florida.

As the largest industry association made up of a broad array of window film manufacturers, distributors, suppliers, dealers and individual installers, the IWFA is expanding its educational program by providing Window Tint School with industry-recognized educational materials and accreditation testing to ascertain and recognize the School's students for their comprehension of various IWFA Educational Accreditation Programs: Solar Control Window Film, Automotive Window Film, Safety and Security Window Film and Advanced Solar Control Window Film.

(Click Article Title To Read More)

With Remodeling Costs Soaring Window Film Offers Consumers More Choice and Saves Money Over The Cost of Replacement Windows

Washington, D.C. - May 24, 2021 – With remodeling costs soaring and homeowners caught between updating existing windows to achieve the desired goal to reduce carbon emissions, and a reported 300 percent increase in building materials, professionally installed window films may save the day and money.

While the energy savings of window films are comparable to replacement windows, they may cost about one-tenth the cost of replacement windows and their installation. Based on energy savings alone, the cost is usually recouped in less than a few years. Plus, window film may be installed in a day or less and are often warranted to last longer than 15 years. (Click on headline to read entire article)

Governors Proclaim National Window Film Day In Recognition of Its Contribution to Carbon Neutrality Goals


Washington, DC – April 13, 2021 – Many state Governors are proclaiming April 30 as National Window Film Day in recognition of the significant role that professionally installed window film may play in contributing to the achievement of carbon neutrality status in the coming decade.

Among the United States' governors proclaiming National Window Film Day (NWFD) are Indiana Governor Eric Holcomb, Louisiana Governor John Bel Edwards and Massachusetts Governor Charlie Baker. Other state proclamations are pending and a bit delayed due to the pandemic. Many localities are joining in to bring more visibility for window films. (Click on the headline to read entire story)

About the IWFA

Watch A Video UV Exposure Indoors

The International Window Film Association (IWFA) is an educational resource for consumers and industry professionals seeking to learn more about the many benefits of window films.

What You Need To Know About Indoor Sun Protection

Indoor Sun Protection Youtube Video IconThe IWFA took to the streets of California to see what people really know about indoor sun protection.  Their comments may surprise you!
Watch The Video > 

To Learn More About Window Films View IWFA Videos
Cost-effective window films offer a high-tech and cost-effective way to control energy use, provide safety benefits and protect both your skin and furnishings. View More Videos >>

IWFA e-Newsletter Sign-up

Stay up to date with the latest developments in the window film industry and the International Window Film Industry by signing-up for the IWFA View e-newsletter. The newsletter arrives in your email inbox from the IWFA using the ConstantContact email program. The IWFA creates new content designed to inform and support people in the industry. Sign-up here by clicking on this link and entering your email address and other details if you wish.

IWFA Accreditations May Make You Stand Out!

The IWFA offers four accreditations: Solar Control Specialist, Safety and Security Film Specialist, Advanced Solar Control Specialist and Automotive Window Film Specialist. Each of these demonstrates an individual's comprehension and knowledge of each subject and is earned by passing a proctored test, whether in-person or online.

In a sense, accreditation is a way of demonstrating that an individual has a proven understanding of the selected area of expertise and is potentially head and shoulders above others who have not received accreditation.

The IWFA is pleased to announce an Accreditation Promotion in accordance with our 30th anniversary celebration! For a limited time, when you sign up for an Accreditation Test, receive the corresponding manual free of charge. Click here to access the deal >

(Click headline to view full article)

Up To $500 Federal Tax Credit Available For Residential Window Film

Washington, D.C. - March 10, 2021 – The International Window Film Association (IWFA) is letting owners of residential property know they may be eligible for a maximum Federal tax credit of up to $500 total for qualified energy improvements designed to reduce heat loss or gain of their primary home. Window film products qualify for this tax credit as an insulation material or system that is specifically and primarily designed to reduce heat loss or gain of a home. Instructions from the IRS on how to take this credit can be found here.

If the total of any nonbusiness energy property credits taken in previous years (after 2005) is more than $500, then a filer may be ineligible to take the credit in 2020. The IWFA suggests anyone filing for this credit may wish to consult a tax advisor. (Please click on headline to read entire article)

Window Film Association’s Global Board Expands To Sixteen Members

Washington, D.C. - February 3, 2021 – Indicative of the global growth of the window film industry, the International Window Film Association’s (IWFA) board has expanded to 16 members and elected a strong and experienced leadership team to help guide and further build on the worldwide recognition that window films may reduce energy costs, deliver more comfort, safety and offer smart design choices for commercial buildings, homeowners and motor vehicle operators. (Click on headline to read entire article)

Announcing The Industry’s First Virtual Accreditation Testing

Four Separate Accreditation Exams Now Available


Washington, D.C. - January 19, 2021 – The International Window Film Association is debuting the window film industry’s first online professional accreditation testing for four key areas of comprehension and knowledge, while providing the convenience to be tested in a secure and proctored environment wherever there is an Internet connection.

To deliver this first in the industry innovation, the IWFA is partnering with Everblue Training, a long-standing and leading education company with over 500 corporate, government and association clients and nearly 100,000 tests administered. Its comprehensive platform provides online exam hosting, proctoring, badging, registration and payment collection. (To read the full article click on the headline)

Window Film Trends Higher In Web Searches

Washington, D.C. --- December 9, 2020 – A review of Internet search trends over time, point to a growing interest in ‘window film’. When contrasted with search terms, such as ‘new window’ with the search term ‘window film’, it now matches, or overtakes ‘new window’. The five-year look back of the search terms was conducted using Google Trends, a cloud software program. Each term was looked at based on ‘Interest over time’. The numbers in the illustration shown represent search interest relative to the highest point on the chart for the given region and time. (To read entire news article click on the headline)

2020 In Hindsight

By Darrell Smith

Sometimes when you are driving through a rough patch on the road, you are glad to see it go away in your rear view mirror as you move forward. That’s about how we feel about 2020. The year began like a rocket ride, with the economy pushing through historic boundaries on all fronts. So, when the COVID pandemic struck, it grounded everything real fast and rather than flying high, everyone seemed to hunker down.

But despite the tenacity of the virus, we all came together and worked harder to get stronger. As a result, there were many accomplishments achieved despite the challenges the industry faced. (To read the entire article, click on the headline)

Thankful for the Silver Lining


By Darrell Smith

Growing up in southwestern Virginia our family ran a regional food distribution business. Like any family business, as soon as the you’re old enough, you helped out. I remember helping to load the trucks before the sun came up and then sitting in the cab with my dad as we made deliveries. While I certainly didn’t like having to get up so early and the hard work, I learned to enjoy the time we shared in the cab of the truck, sharing stories and getting my dad’s insight on each customer we saw. (To read entire article, click on headline)

How Window Film May Benefit Your Home Before Winter Arrives

Washington, D.C. – November 2, 2020 – Professionally installed window films offer a high-tech and cost-effective way to help control energy use by reducing heating and cooling costs, delivering safety benefits, and protecting the skin and eyes and furnishings, states the nonprofit International Window Film Association (IWFA).

“Before harsh winter weather arrives, this is an opportune time to get in touch with a local window film dealer or installer to obtain more information about window film for your home or office,” said Darrell Smith, executive director of the IWFA. (Click on headline to read entire article)



What The IWFA Logo Means For Consumers

Many professions have an association. Some professions require membership and certification or a license in order to work in the profession. Examples are: Accountants, Architects, Therapists, Teachers, Engineers, Nurses and many others. The window film industry is one of the few professions available where certification or licensing may not be required. In some locations, such as California, a contractor’s or remodeler’s license may be needed. (Click on headline to read full story)

Window Film Reduces Peak Energy Demand

Long Lasting Window Films May Give Utilities Load Flexibility To Reduce Power Demand and Rolling Blackouts

Long Lasting Window Films May Give Utilities Load Flexibility To Reduce Power Demand and Rolling Blackouts

Washington, D.C. – September 2, 2020 - California authorities issued the first rolling blackouts in 20 years that turned power off to over 400,000 homes in order to cope with peak energy demand in the midst of historic heatwaves, but the professional installation of window film on older, less energy efficient windows may have eased the peak demand burden in the Golden state.              

 If window film were installed on just 10 percent of the nearly 9,000,000 California dwellings built prior to   the energy building codes, research conducted on behalf of the nonprofit International Window Film   Association (IWFA) conservatively estimates that window film may cut a typical dwelling’s annual   energy use by 10 percent. Taken together the energy savings is comparable to about the annual output   of three, 500-Megawatt power stations.

(Click on headline to read full story)

High Percentage of Commuters Unaware of Cancer-Causing Sun Rays While Driving

Washington, D.C. – July 6, 2020 -  The International Window Film Association (IWFA), conducted a national survey asking; ‘When a car's windows are closed are you safe from the sun's UVA rays?’ and nearly one in four of the 500 respondents erroneously believe they are safe from the sun’s harmful UVA rays that may often lead to skin cancers, that most frequently develop on the left side, or driver’s side, of the face and upper arm. (Click on headline for full story)

A Consumer Guide To Rating Window Film

This 5-minute video takes a consumer step-by-step from the process of realizing their cooling system isn't keeping up with the sun's heat, to finding a local dealer and installer of window film to learning how window films are rated for ability to repel solar heat gain. Hint: Just like glass windows.


Window Film Association Launches Rock n’ Roll Marketing Support For Industry

Washington, D.C. – June 23, 2020 -  The International Window Film Association (IWFA), in an effort to support window film dealers and installers, is launching operation Rock n’ Roll, a program that offers free access to marketing materials that may help their sales and operations as they recover from any business slowdowns or closures related to the COVID-19 health emergency.

“Early in the COVID-19 health emergency, the IWFA provided concise summary information on government initiatives designed to lessen the economic headwind of the pandemic,” said Darrell Smith, executive director of the IWFA. “Now, the next step is to quickly give access to easily understood marketing material that dealers and installers may decide to deploy in their local markets to help with sales.” (Click on headline to read full story)

The Industry Is Ready To Bounce Forward – Not Just Back

The IWFA is launching an unprecedented marketing program called Operation: Rock N’Roll to provide local window film shops with marketing tools and support to help them ‘bounce forward’ from the recent economic setback caused by the COVID-19 emergency.

Materials and strategies are being finalized and will be available to ALL in the industry. The IWFA will be sending out its newsletter from the Members Action Committee called the IWFA View e-newsletter. In it you will find links and updates on the new program. If you do not already subscribe to the IWFA’s newsletter please sign-up right now at the bottom corner of this web page under ‘IWFA Newsletter’. (Click on headline to read entire article)

Medical Professionals Suggest Car Window Film Tint For UV Protection


Washington, D.C. – May 26, 2020 – With a growing body of medical professionals recommending window film tint to protect automotive vehicle occupants from the sun’s harmful UV rays, the International Window Film Association (IWFA) has produced a guideline for inspecting professionally installed automotive window film tint. The guideline, which is available for free from the IWFA, is designed to assist both consumers and industry professionals to better understand the visual quality that should be expected following the installation of automotive window film tint. (Click on headline to read full article)

Remember Our Few and Our Proud and Thank Them For All They Have Done For US









By Darrell Smith

Less than a half percent of the US population is serving in one of our branches of the military this Memorial Day, or 1.3 million out of our population of 330 million people. In all there are about 19 million veterans alive today and nearly 75% of this figure are aged 65 years or more. So, especially for younger people, many may have little contact with someone who has served their country as a proud member of its military. In all our wars since the turn of the last century, starting with World War One, over 600,000 U.S. military service people gave their lives for their country. (Click on headline to read full article)


Remembering Kenneth G. Vickers

It is with deep sympathy that we report on the death of longtime window film industry leader and pioneer, Ken Vickers, age 80, of Martinsville, Virginia.

Ken was truly an exceptional force in helping to shape the worldwide window film industry and community. Highly-respected and active in the industry, he remained Chairman Emeritus of CPFilms Inc., a consultant with Johnson Window Film and Laminating Company, a valued member of both the Board of Directors of the International Window Film Association and the Managing Council of the European Window Film Association. (click on headline to read full article)

Window Film Provides A Protective Shield

Industry Salutes National Window Film Day on April 30th

The International Window Film Association (IWFA) representing leading manufacturers, distributors and dealers of window film, is saluting National Window Film Day (NWFD) on April 30th, a day of public education focused on window film as a protective shield  that may reduce energy costs, protect the skin and home decor from the sun’s damaging UV rays and offer improved window safety.

Window Film Installation, Distribution and Manufacture Is Essential

Construction and remodeling activities may be considered essential work and those involved in it as critical workers in many areas. Federal officials understand they are critical to the nation’s infrastructure and economy and steps can be taken so that construction activity may continue in a way that strives to protect workers and the public from coronavirus.

Out of Many, One

During difficult times, such as the world now faces with a serious health crisis on our hands, I am reminded of our one of our nation’s mottos – E Pluribus Unum, translated from Latin into    English it is: Out of Many, One. The meaning is thought to derive from the idea of the original 13 colonies of Revolutionary days when people came together and stood firm and stood ready to loyally help and protect each other to the utmost, against all difficulties and challenges.

In today’s atmosphere where people are being asked to ‘self-quarantine’, where public gatherings are being curtailed and where travel outside the country is difficult, it’s pretty easy to think of only one’s self. Of course, it is very important to look after yourself first and foremost, since if you are not well, you are not in a position to help others and in fact may become someone in need of being looked after.

$500 Federal Tax Credit Announced For Energy Saving Window Film


Washington, D.C. – March 2, 2020 – The International Window Film Association (IWFA) announced that a Federal tax credit of up to $500 is available for qualifying residential window film. The tax credit is available for up to 10 percent of the documented amount paid for qualified nonbusiness residential energy efficiency improvements installed during 2019 and this year through December 31, 2020. The credit may also be available for window film installed in 2018 with the filing of an amended tax return. The tax credit for qualifying energy saving products is cumulative for a total, combined, credit limit of $500 for all tax years after 2005.

Window Film Association Elects Strong Leadership To Guide The Industry

Washington, D.C. - February 3, 2020

Washington, D.C. - February 3, 2020 – The International Window Film Association (IWFA) has elected a strong and experienced leadership team representing a cross-section of the window film industry to help guide and further build on the rapid adoption of window film as a multi-faceted building and automotive retrofit solution for both the commercial and consumer markets.

Why the IWFA Matters and Why Industry Members Should Join Us

The International Window Film Association, is a global nonprofit industry association. One of its key missions is to ensure that what is stated and promised about the performance of window film is as accurate as reasonably possible.

Five Key Trends For Window Films In 2020

Washington, D.C. – January 9, 2020 The International Window Film Association (IWFA) is suggesting five key trends for window films in 2020. Window films offer multiple benefits and are proven to be cost-effective products to upgrade older existing windows in good condition to achieve improved energy savings, safety and UV protection from the sun’s harmful rays.

Decarbonization Race Heats Up For 2020

By Darrell Smith, Executive Director of the International Window Film Association

You may hear more about the need to ‘decarbonize’ in the coming year and beyond. Think of the term as putting a building on diet, just like people who want to reduce their weight by eating less of foods that contain ‘carbohydrates’ such as bread, potato’s and pasta.

You Can’t Smear SPF-30 on Interior Furnishings To Protect Them From Winter’s Harsh Sunlight

Washington, D.C. - November 18, 2019 - With unrestricted access to a home’s interior, the winter sun’s destructive force of ultra-violet (UV) radiation and the more direct penetration through unprotected windows can damage costly furniture, drapes, floors and even the skin. 

Thankful For So Much

November is a great month to reflect on all of the things in life to be thankful for.

December can be quite busy and while there is always time to say ‘thanks’, somehow November provides a better backdrop and important dates for me to count my blessings.

How To Use Indoor Sunlight To Improve Your Mood and Make You Feel Warmer, While Protecting Skin and Furnishings

Washington, D.C. - October 21, 2019 - With November 3 marking the end of Daylight Savings and more pronounced shorter periods of daylight in the northern hemisphere, the nonprofit International Window Film Association is offering advice on how to maximize the benefits of indoor sunlight, while protecting the skin and furnishings.

Shorter days and limited sunlight can cause people to feel down, decrease productivity and disturb natural sleep patterns. In more extreme cases the result is a form of depression know as #SAD or Seasonal Affective Disorder. Fortunately exposure to bright light has been shown to alleviate the condition and improve performance.

How To Protect Your Privacy and Safety

Many older homes may have single or dual pane windows in bathrooms, in stairwells and surrounding front entry ways or in doors. In other areas of the home some windows may be located only 18 inches above a floor. Unfortunately, in some instances these windows may not be in compliance with the most current building codes for safety.

Look for the IWFA Logo When You Look for Window Film

The International Window Film Association exists to help ensure information about window films are as accurate as possible and that the industry is treated fairly so it can advance. Why do I mention this? For nearly three decades the IWFA has worked to improve people’s understanding of window film. Part of the IWFA’s mission is to provide educational opportunities for our members and the industry at large as well.

Five Tips to Decarbonize and Reduce a Home’s Energy Use For National Energy Awareness Month

Washington, D.C. - September 17, 2019 – To kick-off National Energy Awareness Month this October, the International Window Film Association (IWFA) offers five top tips to save homeowners money and to help decarbonize the environment by reducing building emissions.

“An energy efficient building keeps more money in consumer pockets and cuts the carbon released into the environment,” said Darrell Smith, executive director of the IWFA.  Smith noted that in California and Florida for example, window film is rated as the most cost-effective energy efficient retrofit installation.

Back To School Security

- Darrell Smith

School buildings when I attended elementary school were designed far differently than today's structures.  The exterior was usually brick and the windows, while wood framed and single pane, were placed pretty high off the ground, so it would be difficult for someone to reach up to get inside. The front doors were solid wood flanked with narrow glass sidelites.

Delaying Unauthorized Entry To Schools May Save Lives

Nonprofit Offers Guide On Securing School Exteriors

Washington, D.C. - August 13, 2019 - School intruders intent on harm is a community-wide concern and delaying their entry with Security Window Films on window and doors may buy time to allow for more response time and save lives, according to the nonprofit International Window Film Association (IWFA). 

IWFA Nationwide Automotive Window Tint Coverage Links

To find local coverage in your area, go the State listed and click on the "View Article" link to view articles in your web browser.

Safety Improvements For Windows In Homes and Buildings

Washington, D.C. - July 8, 2019 - Windows can be an unseen safety threat to people and pets as the result of breaking glass and the resulting shards that may cut due to sharp edges and momentum, according to the nonprofit International Window Film Association (IWFA).

“Windows are critical to a building’s design and comfort, and they need to be evaluated to make sure they are both safe and effective,” said Darrell Smith, executive director of the IWFA. “Take the time now to arrange for a professional window film dealer to evaluate and address them as needed to protect occupants,” he added.

Summertime is also Break-in Time

We all want to get away for vacation and when we do, we don't want to be worrying if someone is breaking into our residence. But being worried about a break-in is a reasonable concern as the FBI's crime data paints the following picture:

  • July and August are the most popular months for break-ins (thieves like warmer weather too)
  • The hours in which most break-ins occur is between 10 am and 3 pm (I'd like to work just those hours too)
  • The most common entry point is the front door. Next most common is a window, followed by a back door.

When School's Out - The Retrofits Begin

Many public school's close for the summer months, making it an ideal time for repairs and retrofits to the buildings.

For cost savings and return on investment, window films are often the most cost-effective with a payback period that is in many instances less than five years. Full window replacements, on the other hand, may have decades long payback periods for schools, according to a report from the Building Technologies Office of the Department of Energy. It lists full window replacement payback periods for different climate zones at anywhere between 32.4 years (Las Vegas) to 151.8 years (Duluth)....

Car Window Tint: Why Darker May Not Be Better To Be Cool

Washington, D.C. - June 4, 2019 - Automotive window films, or tint, may offer a wide variety of benefits, such as reduced exposure to the sun's harmful UV rays, a cooler cabin, reduced glare and more safety for the occupants, according to the nonprofit International Window Film Association (IWFA).

"Today's automotive window films offer a wide spectrum of performance to improve comfort and safety," said Darrell Smith, executive director of the IWFA. "It's important for vehicle owners to keep in mind that window tint should be evaluated on factors such as how much total solar energy rejection is offered and not by how dark they appear," said Smith....

The Sun's Skin Cancer Causing UV Rays Penetrate Unprotected Glass

Washington, D.C. - May 14, 2019 - While many people are aware the sun's ultraviolet (UV) rays may lead to skin cancers on unprotected skin outdoors, medical research indicates that being exposed to the sun's harmful UV rays indoors may also lead to skin damage, whether inside a vehicle or building.

"Unprotected glass, even glass that is colored to appear darkened, allows a significant amount of the sun's damaging UV rays to pass straight in and onto your skin, making sun protection necessary inside as well as outside," said Darrell Smith, executive director of the International Window Film Association (IWFA). "All quality window films block 99 percent of the sun's UV rays and should be installed. The impact of the sun's UV harmful rays are cumulative and may lead to skin cancer," said Smith.

The Rules of The Road - For Your Protection

It's been a while since I completed driver education and passed the driver's test so I can drive. What I learned then has stuck with me and it has also kept me safe and saved me money too - no traffic infractions to pay and the associated insurance surcharges.

I also make sure my vehicle is 'up to code', meaning that I do my best to maintain it. When I go to the shop for an oil change, I make sure my tires have enough tread to handle the occasional harsh conditions that I drive.

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